Last updated: 7 October 2026
This policy explains how Swandrive Limited, trading as Red Builders ("Red Builders", "we", "us"), collects and uses personal data when you visit www.red.builders, contact us, respond to our adverts, or become a client. We are the data controller for this information.
1. Who we are
Swandrive Limited, trading as Red Builders. Registered in England and Wales, company number 13482277.
Registered office: 18 St. Cross Street, London, EC1N 8UN, United Kingdom.
Email: sales@red.builders
Phone: 0800 368 7780
2. Personal data we collect
- Contact and enquiry details: name, email address, phone number, property address or postcode, and details of your project, budget and timescales.
- Files you send us: drawings, photos, plans and other documents you upload or email to us.
- Lead and advert forms: details you submit through lead forms on platforms such as Facebook, Instagram, Google or LinkedIn. These are passed to us by the platform.
- Communications: records of emails, calls, WhatsApp messages and meetings with us.
- Client and contract information: quotations, contracts, site records, invoices and payment details needed to deliver and account for your project.
- Website usage data: IP address, browser and device type, pages visited and how you reached our site. We collect this through cookies and similar technologies (see section 8).
We do not intentionally collect special category data. Please do not send us health or other sensitive information unless it is needed for your project. Examples include accessibility needs for a home adaptation.
3. How we use your data and our lawful bases
- To respond to your enquiry, visit your property and prepare a quotation. Lawful basis: steps taken at your request before entering into a contract, and our legitimate interests.
- To deliver your project, manage the contract, invoice and handle warranty or after-care matters. Lawful basis: performance of a contract.
- To meet legal, tax, accounting, health and safety and building-regulation obligations. Lawful basis: legal obligation.
- To follow up on enquiries, and to send service updates or marketing about similar services. Lawful basis: legitimate interests or, where required, your consent. You can opt out at any time.
- To measure and improve our website and advertising. Lawful basis: your consent, given through cookie settings where required, and our legitimate interests.
- To establish, exercise or defend legal claims. Lawful basis: legitimate interests.
4. Who we share your data with
We never sell your personal data. We share it only where necessary with:
- service providers who process data on our behalf. These include our website host (Webflow), CRM, forms and email providers (Zoho), and analytics, maps and advertising providers (Google, Meta and LinkedIn);
- subcontractors, suppliers, architects, engineers, surveyors and building-control bodies involved in your project;
- professional advisers, such as accountants, insurers and lawyers;
- authorities, regulators or courts where required by law.
5. International transfers
Some of our providers store or access data outside the UK, for example in the EU or the USA. Where this happens, we rely on UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Agreement or Addendum to protect your data.
6. How long we keep your data
- Enquiries that do not lead to a contract: up to 2 years from our last contact.
- Client, contract and financial records: 6 years after project completion. Records relating to contracts executed as deeds are kept for 12 years.
- Marketing preferences: until you unsubscribe. After that, we keep a suppression record so we do not contact you again.
- Website analytics data: in line with the retention settings of the relevant provider, typically 14 months.
7. Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you;
- ask us to correct or delete it;
- restrict or object to how we use it, including objecting to direct marketing at any time;
- receive it in a portable format;
- withdraw your consent where we rely on it.
To exercise any right, email sales@red.builders. We will reply within one month.
8. Cookies and similar technologies
Our website uses essential cookies to work properly. With your consent, it also uses analytics and advertising cookies and tags, such as Google tags and the Meta Pixel, to understand site usage and measure our adverts. Embedded Google Maps and our enquiry forms may also set cookies. You can block or delete cookies in your browser settings, and change your choices at any time.
9. Security
We use appropriate technical and organisational measures to protect your data. These include access controls, encrypted connections and reputable service providers. No online transmission is completely secure, but we take reasonable steps to protect your information.
10. Complaints
If you have concerns, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by phone on 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date shown at the top.